Digital Strategy, Media Buying, Paid Social Strategy, Account and Project Management

Drive awareness and brand recall in key markets while defining and testing audiences to find the most effective mix of targeting and creative. 

With input from the client on key markets and a profile of their core users, we researched and built audiences for Facebook and Instagram, created split tests, and continued to optimize campaigns in order to target the largest reach and ad recall rate at the lowest cost.

•  Increased reach by 696% compared to the previous period, generating over 12 million impressions and an estimated ad recall lift rate of 10% on average in just 2 months.
• Page engagements also increased from 100,417 in the previous period to 1.47 million, an expansion of 1,364%.