User Generated Content (UGC) Contests are a powerful strategy to drive brand awareness. These are campaigns that people run when they want to have certain products shared on social media, posts shared using a hashtag, as well as generate engagement …
The welcome email you send to your newly subscribed customers is an opportunity to make a great first impression–one that you don’t get to make twice.
When you meet a new customer in person, you probably want to show your …
You have a great product but is your website successfully representing your brand?
Your customers are on a mission when they land on your website: they want the answers to their questions without straining to navigate your site. The typical …
Most customers will stay loyal to a brand they admire even in a sea of competitive products. Businesses that achieve this relationship with their customers also enjoy more financial reward when they prioritize retention. According to one study, even …
Social good marketing is fast becoming a driving force behind some of the most successful advertising initiatives. Just as there are thousands of ways to bake a cake, there are many methods to communicate your positive social impact to conscious …
You may have heard of a social good company like Toms, which gives a pair of shoes to someone in need for every one purchased, but cause marketing is more than a trend for optimistic entrepreneurs. Some of the …