Strategy, Paid Social Media, Influencer Marketing, Content Development, Partner Evaluation

Raise awareness of Stand Together and their Catalyst network of local non-profits, and the innovative solutions they are developing to tackle poverty, through distributing micro-documentary videos about the founders of each catalyst partner.

We developed an executed a comprehensive video distribution plan across Facebook, Instagram and YouTube. Created custom content for organic social channels, optimized their email newsletter and reached out to influencers and publishers to share the content to their networks.

• 4M+ Video Views
• 52k+ Comments and Shares
• 3x Industry Average Video Completion Rate