Strategy, Content Distribution, Paid Media, Email Marketing, Data Analysis

Drive awareness of Caroline Jones music; increase video views, Spotify and Apple music streams, followers and purchases.

We strategically promoted paid social ads to drive video views, tour awareness, and increase followers for Caroline Jones across all social media and streaming music platforms. In addition, we coordinated social media contests to increase newsletter subscribers while also guiding email marketing efforts.

• 29.4M Video Views
• 188,048 New Followers
• 520,593 Engagements