The success of food products depends, in part, on its CPG food packaging — and that’s especially true for health-conscious food products. The food market is getting increasingly competitive, and having a great health-conscious product is no longer enough to …
If you drink coffee, are a vegan, or are just a casual Internet user, there’s a good chance you’ve heard of Oatly. The dairy milk substitute jumped onto the scene in 1994, quickly becoming one of the most beloved and …
For the first time ever, five different generations are shopping in grocery aisles – each with their own expectations, desires and attributes as customers. Each generation, from Gen Z to Boomers, is changing the grocery landscape. And it all comes …
Just about every day is a national holiday of some sort. You can scroll social media and find various companies celebrating anything from National Hangover Day in January to National Eat A Hoagie Day in September.
Consumer packaged goods can …
As we navigate through 2024, the food and beverage industry continues to evolve rapidly within the digital marketing sphere. This article is designed for marketers overseeing data analytics in CPG …
Understanding the terminology used in Consumer Packaged Goods (CPG) marketing is not just a matter of industry jargon; it’s a fundamental aspect of effective communication and strategy for marketers. In the fast-paced world of retail, where products fly off …
Food and beverage brands are competing for attention in a sea of noise. With so many options available, standing out from the crowd can be challenging. Oftentimes, the success of your food and beverage brand relies on your ability to …
As the food and beverage market becomes increasingly competitive, the role of data analytics in shaping effective marketing strategies is more vital than ever. However, brands often fall short when knowing what to measure and how to interpret those metrics. …
In the rapidly evolving world of Consumer Packaged Goods (CPG) in the food and beverage sector, data is more than just a buzzword—it’s the lifeblood of successful brands. Whether you’re understanding consumer behaviors, optimizing operations, or driving innovative marketing strategies, …
As the digital marketing landscape continues to evolve, creating a comprehensive, effective strategy is no longer an option but a necessity. Among the myriad tools and methodologies available to marketers today, one stands out for its importance and potential impact …