Splendor Water
Services
Marketing Strategy, Media Buying & Planning, Email Marketing, Influencer Relations, Creative Development, Data Analysis
Goals
Splendor Water is a volcanic water from Ecuador, with natural electrolytes, gold & silver. They are looking to launch the brand online and grow all paid media channels from no presence or data to a revenue-generating channel.
Strategy
We created a multi-platform strategy to increase Splendor Water’s brand awareness, and ultimately drive inbound to grow the email subscriber base. This laid the groundwork for a robust email marketing channel that would become a cornerstone of the sales strategy.
Results
- Grew email subscribers from 0 to 14,071
- Increased monthly revenue generated from email subscribers from $476.25 to $13,974.68
- Decreased cost per email subscriber from $11.56 to $2.95
- Increased AOV 27%
- 208% YOY Revenue Growth
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