Marketing Strategy, Media Buying & Planning, Email Marketing, Data Analysis, Creative Development

Jacobsen Salt Co. creates salt and premium pantry staples that transform the way people cook and experience food. They are looking for a strategy to support the overall goal of awareness and new customer acquisition.

We did an audit to get a clear understanding of the current state of Jacobsen Salt’s digital footprint and overall business. Then created a comprehensive digital marketing strategy for their products that focused on Paid Media and Email Marketing.

• 60% average open rate and 10% average click rate on the Welcome Series
• 15% average increase Month over Month in conversion value (based on Google Ads data)
• 12% Google Ads average ROAS