When it comes to different forms of marketing, it’s important not to forget about social media as a great avenue towards sales. Estimates predict that almost half the world is on at least one social media platform, which means you …
No matter what business you’re in, the goal is to make sales and generate revenue, and marketing is the key to achieving that. There are many ways to market your products and services today in the internet age, especially during …
When you look at the landscape of your brand, it is sometimes helpful to look at it through the lens of earned, owned, and paid media—the cornerstones of a strong marketing strategy. When one of these is lacking, you may …
Planning is always the first step when tackling any worthy project. Otherwise, you are just deciding in the moment, which usually leads to a monumental waste of time and money.
The same is true for any digital marketing campaign. You …
Brand awareness is pretty self-explanatory at the surface: Do people know about your brand? We’ve all heard of the “marketing funnel,” sometimes called the sales funnel, right? For those …
Copywriting ads for food brands involves channeling your imagination, using the right CTAs, and having the perfect combination of a certain amount of words. Crafting exceptional food ad copy on the other hand, involves all of the above AND adding …
A top objective for any social presence is to stand out and be remembered. This can be accomplished with stellar content, spectacular visuals, spot on formatting, and more. The one aspect that regularly gets overlooked is voice
Finding the right …
You may be wondering, “How much should I budget for my paid media campaign?” As much as we’d like to give you a magic number, it’s almost impossible to do so. Why? Because every business is different and it depends …
