The welcome email you send to your newly subscribed customers is an opportunity to make a great first impression–one that you don’t get to make twice.
When you meet a new customer in person, you probably want to show your …
You have a great product but is your website successfully representing your brand?
Your customers are on a mission when they land on your website: they want the answers to their questions without straining to navigate your site. The typical …
Most customers will stay loyal to a brand they admire even in a sea of competitive products. Businesses that achieve this relationship with their customers also enjoy more financial reward when they prioritize retention. According to one study, even …
Over 185 million dollars. That is the amount of money Patagonia donated to nonprofit environmental groups and conservation efforts since the company was founded in 1973. Additionally, 38 million dollars have been invested in socially responsible companies and ventures. …
Social good marketing is fast becoming a driving force behind some of the most successful advertising initiatives. Just as there are thousands of ways to bake a cake, there are many methods to communicate your positive social impact to conscious …
You may have heard of a social good company like Toms, which gives a pair of shoes to someone in need for every one purchased, but cause marketing is more than a trend for optimistic entrepreneurs. Some of the …
What is content marketing? According to Google: “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand, but is intended to stimulate …